TapTop Website
Point of sales and website for Blok Party's TapTop, the world's first interactive board game console. I coordinated with marketing, one other designer, engineers, and customer service to find how our service model fits customers' needs.
Tools
User Interview | Affinity Mapping | Persona | Usability Testing | Rapid Prototyping | Interaction Design | Prototyping | Wireframing (Figma) | Jira | Miro
Before
I took the website to 8 test participants to evaluate how well it sang. Here was some feedback:
Plus +
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The video was instant excitement for vast majority of participants, especially those with children
Minus -
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Were really put off by the 3 Call to Action to subscribe in a row
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Did not fully understand what the product could do, had to read the FAQ’s at the very end of the page
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Were intrigued by the games, but wanted a section to view the catalogue
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The state of refinement made the product seem like it was in its infancy and weren’t sure if certain effects were CGed
*”PlayTable” was rebranded into “TapTop”
After
We addressed the feedback by:
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Eliminating the CTA to just 1 on top and 1 at the very end
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Showing a scrolling list of games available
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Adding real life photos from players’ Instagrams of them having fun with the console
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Making the features speak loud and clear up front
